The mayor, the local businesses and the crowdfunding platform

Pay it Forward

The Mayor of London’s fundraising initiative provides a free platform for businesses to raise funds to stay afloat and recover from Covid-19’s effect.

The businesses which need help can set up a fundraising page on the platform stating the amount they need to raise. The public can access this platform buy the goods or services these businesses offer in advance, helping with their cash flow.


How did the collaboration come about?

Information to come.


What were the most important factors that contributed to the success of this project?

Response to need
Response to COVID-19
The ‘big’ idea
Combination of participants
Volunteer support
Existing relationships


Project funding



Will the project continue beyond COVID-19 lockdown?